Let me ask you a question. When you jump in your car or on your bike, do you do so without any idea of where you’re going? Nope? Didn’t think so.

Unless you just felt like taking your car out for a spin or getting lost on a bike ride, I’d say you would almost always know a rough route of where you’re going, how long it will take and what you’ll do once you get there.

So it blows me away that people do not have a road map for their business. A business plan is quite simply a great investment of your time. I hear excuses flying at me from left, right and centre such as:

“I just don’t have time”, “I have too much work to do”, “I’ll do it someday”, “It seems like too much work and too complicated”, “I have no idea where to start”, “I don’t need a business plan, I’m making money already.”

I’d also like to let you know that contrary to what people may tell you, your business plan does not have to be a book. It can be just one page and still work wonders.