Are You Riding A Hamster Wheel?

hamster-wheelThe most challenging part of selling real estate or any sales for that matter is keeping your lead funnel full. In a perfect world while you are working with your clients selling them what they need there would be a process in place attracting new clients to you.

I used to feel like I was out of business after the closing of a transaction because I would be out of clients and need to start pounding the pavement again to find one. It can be so hard to stay motivated to “start over” after each and every sale. Then I figured out the secret solution.

The trick is to have a way to attract the people who are not yet ready to buy before your competition does by giving them something they want. I learned that my best and most favorite clients want information. They are learners. They want to research before they buy. They want checklists and information so that is what I provided. This is my tribe. The people I best fit with.

Once you figure out who you like to work with it gets easier to narrow down your marketing to find them.  I would love to brainstorm this with you. Set up your free 30 minute strategy session with me here and we can get you off the hamster wheel!

 

Let’s talk Change

let's talkEvery October our school district takes a couple of days for teacher enrichment classes and gives the students two days off from school. It is almost like an extended holiday weekend here in Minnesota because we all are anticipating the long winter that is coming and so we squeeze the last bit of outdoor fun we can into these few days.  Normally we will try to go “up north” and have some family time hanging out and making pumpkin pies, but this year I have the privilege of accompanying my daughter on some college visits. She is our youngest child and the last to leave the nest. I have been through this before a few times but this time it is very different. It is exciting and nerve racking to watch her make decisions that could affect the next 40+ years of her life. There is the college choice, the degree program, the housing options and the debt… But what is getting to me the most is watching her as she is listening to the presentations. She has such excitement and anticipation in her eyes and I am so happy for her but am also realizing that when she goes to school next fall things will be really different for me. I will still be a Mom but there will be no one home to Mother. I don’t want to let her go. I want to grab her and somehow squish her back down to a little girl again. I want a few more years of helping her and loving her and the truth is I don’t really want my life to change.

Heraclitus, the Greek philosopher,  said that “Change is the only constant in life” and usually I have embraced that change. The president of the brokerage I worked for for 25 years called me the Queen of Reinvention and that really was true. With each shifting market I would adapt my business strategy and figure out how to find clients and thrive.  In business this comes easy for me. It is fun and challenging and my gift. My goal over the next few months is to figure out how to make this a positive transition as I navigate the waters into emptynesterhood.  Today we head down to Iowa to look at another school and I am going to share with her lots of jokes about Iowa since they are our rivals. There are some really good ones about cheerleaders and grazing. She will love that.

If you are struggling in your business and need to make a shift or small course correction in navigating your lead generation and follow up systems I invite you to download my freebie course designed to fill your funnel. You can find it under the tools and downloads tab or by clicking here.

Time For Inspiration? We love this video.

too much going on

While Real Estate Agents might not be typically thought of as entrepreneurs the truth is WE ARE! We wear so many hats as a real estate agents keeping our businesses going. We work long hours, we carry all the responsibility and we care deeply about our clients. Please take a minute to enjoy this wonderful video about the dreams we dream.

 

Get Your Free Download of Think and Grow Rich

I am an avid reader and I can honestly say that of all the books I have read, besides the Bible, this book changed my life. I read it in 1992 while pregnant with my daughter Maria. I have had a handful of defining moments and this was one of them. I remember clearly the moment I took responsibility for my own life and career. The moment I realized that I would take care of my daughter and provide for her and that it was it was up to me.

Please download a free copy of this classic on me.

Here is a great synopsis of Think and Grow Rich by published on Business Insider.