Think of your ideal clients. The people in your niche. Your target market. Now think of all the people who fit into that group. There are likely a lot of them.
But here’s the bad news.
3% are actively looking for your solution. They’re googling it at 3 am. They are super, actively looking for a solution to their problems and everyone is marketing to and fighting over this 3%.
It’s not that this kind of marketing doesn’t work. It does. It reaches and works on that 3% of your ideal clients. But it’s ignored by everyone else. This means your marketing might be being totally ignored by 97% of your target market.
7% are open to your product, program or service. They’ve heard about the kind of thing you do. They’re genuinely curious about it.
30% are aware for future. They know they need you or someone like you – but it’s sometime down the road. They tell themselves, “I’ll need a new car when we have kids.” But that time hasn’t come yet. Or they think, “When this crunch time at work is over I’m going to get back into yoga.” Or, “When I stop traveling I’m going to buy a house.”
30% are totally unconscious. When you meet them it’s clear that they have a problem you can help them solve – but they have NO awareness they need it.
30% are just a ‘NO!’. They’re just closed to it. Maybe it’s because they live too far away, they’ll never be able to afford it or they’ve already hired someone else.
67% of these people could be your future clients but are not really being marketed to. They’re being ignored by everyone.
The way you market to the 67% who are open, aware or unconscious is very, very different than the way you market to people who are ready to buy. It’s a bit of a slower turn around. More trust building.
The Bottom Line: your marketing must start building a relationship with people well before they’re at a place where they are ready or wanting to buy (from you or anybody). If you can begin the process building trust now – when the time comes for them to spend their time and money with someone, you have a decisive advantage.
This is where a lead magnet comes in to play. If you can provide value to your audience before they need you you will be their go to person when they are ready.
I am offering a free webinar to give you some ideas and help you to come up with a plan to create your lead magnet for your future potential clients. Join me!