Posted on

What is the best way to attract a steady stream of clients?

magnet

Think of your ideal clients. The people in your niche. Your target market. Now think of all the people who fit into that group. There are likely a lot of them.

But here’s the bad news.

97% of your ideal clients are NOT looking for your product, program or service right now.

Click To Tweet

3% are actively looking for your solution. They’re googling it at 3 am. They are super, actively looking for a solution to their problems and everyone is marketing to and fighting over this 3%.

It’s not that this kind of marketing doesn’t work. It does. It reaches and works on that 3% of your ideal clients. But it’s ignored by everyone else. This means your marketing might be being totally ignored by 97% of your target market.

Posted on

Time For Inspiration? We love this video.

too much going on

While Real Estate Agents might not be typically thought of as entrepreneurs the truth is WE ARE! We wear so many hats as a real estate agents keeping our businesses going. We work long hours, we carry all the responsibility and we care deeply about our clients. Please take a minute to enjoy this wonderful video about the dreams we dream.

 

Posted on

What’s Your Perfect Customer Lifecycle?

convert

There are seven distinct phases to the Perfect Customer Lifecycle:

Attract Traffic
This includes all of the work you do to generate interest in your business, like website traffic, foot traffic, etc. that comes from online/offline advertising, partners, etc.
Capture Leads
Smart businesses are very intentional about capturing contact information for interested leads as well as permission to follow up. As a real estate agent you run a small business. You can’t follow up if they leave your site or store, open house or showing appointment without giving you their info! What thing of value can you offer in exchange for their contact information.

Posted on

Who Is Your Perfect Target Market?

target
Success in real estate sales involves constant evolution and adaptation to the ever changing market. Over the last 24 years I’ve been fortunate to have found success in a few different verticals within the real estate industry. Looking back I see a common series of steps that were taken to get to the point where the leads were coming in to my team at a steady pace and our sales cycle was even and profitable.

The first step is to determine your target market. This is really important. You cannot be everything to everybody. The more narrow your focus, the more accurate your marketing message will be for your targeted audience. You will have success in generating the right leads that will be seeking you out because you are a specialist in their particular need and you will have more sales as a result.

Posted on

Get Your Free Download of Think and Grow Rich

Receive a free copy of Think And Grow Rich by clicking here

Click To Tweet

I am an avid reader and I can honestly say that of all the books I have read, besides the Bible, this book changed my life. I read it in 1992 while pregnant with my daughter Maria. I have had a handful of defining moments and this was one of them. I remember clearly the moment I took responsibility for my own life and career. The moment I realized that I would take care of my daughter and provide for her and that it was it was up to me.

Please download a free copy of this classic on me.

Here is a great synopsis of Think and Grow Rich by published on Business Insider.

Posted on

Do You Have A One Page Business Plan?

business-plans
Let me ask you a question. When you jump in your car or on your bike, do you do so without any idea of where you’re going? Nope? Didn’t think so.

Unless you just felt like taking your car out for a spin or getting lost on a bike ride, I’d say you would almost always know a rough route of where you’re going, how long it will take and what you’ll do once you get there.

So it blows me away that people do not have a road map for their business. A business plan is quite simply a great investment of your time. I hear excuses flying at me from left, right and centre such as:

“I just don’t have time”, “I have too much work to do”, “I’ll do it someday”, “It seems like too much work and too complicated”, “I have no idea where to start”, “I don’t need a business plan, I’m making money already.”

I’d also like to let you know that contrary to what people may tell you, your business plan does not have to be a book. It can be just one page and still work wonders.

Posted on

Is Your Target Market Profitable?

Britain's Prince William takes part in an archery lesson in Llandudno

Target marketing is one of the keys to a successful sales marketing program. Starting your marketing efforts without first identifying your target market is like trying to hit a target with a bow and arrow blindfolded. A very small percentage of the arrows will hit the target.

Every product or service will be desirable to a definable group of people. To have greater success in less time with your marketing efforts, spend time identifying your target market.

There are Three Things to consider when finding your Target Market

Posted on

Should You Send Your Friends Your Marketing?

Sold-house

I will never forget the shock I felt when one of my friends worked with another agent to sell his home because he perceived the other agent to be the “neighborhood specialist” in the neighborhood we both lived in. To make matters worse, I had originally sold him his home and had negotiated for him in multiple offers to do it.

My client/friend and I were on great terms. We were neighbors in a popular area in Minneapolis. Because it was a sought after area many agents mailed material to the homeowners as the listings there sell really quickly. He told me he and his wife despised junk mail from Realtors so I quickly took him off of my marketing list. Imagine my horror when I drove down his street one day and saw the sign in his yard listing his home with another agent from my same company. When I asked him why he used the other agent he told me it was because he published a monthly neighborhood specific newsletter talking about his sales in the area and the local market statistics. My friend and his wife felt the other agent really knew how special the neighborhood was and would be able to market their home the best. WHAT?!?! They bought their home because I recommended the area, found them an awesome home, I lived a couple of blocks away and I had worked hard for them and had assumed they would only work with me!

I learned four things that day.

#1- Perception is reality. My clients saw in the agent they hired a specialist for their home and neighborhood. They considered me a generalist because I had not been giving them specific marketing messages that appealed to them.

#2- Keep in touch with ALL of your clients on a regular basis to make sure they know you are busy working in Real Estate and know their market.

#3- The neighborhood specific newsletter with statistics and a list of homes he had sold in the neighborhood was not considered “junk mail” because it was specific and even considered valuable.

#4- Even friends need to be reminded you are successful and effective in selling once in a while!  As the saying goes, out of site, out of mind.